Supermarket handheld wins prestigious global design award
NEW DELHI – Zebra Technologies Corporation (NASDAQ: ZBRA), a
global leader in products and services that provide real-time visibility into
organizations’ assets, people and transactions, today announced the MC18 mobile computer has
earned a prestigious Red Dot design award. This award is in recognition of Zebra’s thoughtful
customer-centric product design which delivers a more impactful solution to
customers. Leveraging deep customer insights, Zebra delivered a retail solution
that increases the number of devices available to customers while taking less
floor space within their stores. The Zebra design team worked closely with
market research teams to build a product that is friendly and approachable,
while meeting the needs of a high-traffic supermarket environment.
KEY FACTS
- The MC18, a next generation personal shopper
solution, allows supermarket customers to easily scan items as they shop
to receive discount coupons and suggestions for complementary items and
keep a running tally for fast checkout.
- With fast, dependable barcode capture technology, the
MC18 allows shoppers to spend less time in the store and enhances the
overall shopping experience.
- Zebra designers created a new cradle system for the
MC18 which increases the device density without reducing its ease of use.
The new system design exceeds retailer space-saving requirements found in
the market research.
MC 18 Mobile Computer 
SUPPORTING QUOTES
Prof Dr Peter Zec, founder and CEO, Red Dot
Design Award
“The Red Dot organization is proud to
announce Zebra’s MC18 handheld device as our 2015 winner for Product Design.
While most entries showed great innovation in design this year, the MC18 stood
out to our judges as a device that meets the needs of both customers and
end-users while maintaining classic design principles and overall quality.”
Joe White, vice president, Enterprise
Mobile Computing, Zebra Technologies
“We are honored to receive this recognition
from the international design community. With a large all-touch display
providing a true smartphone-style user experience, the MC18 helps our customers
deliver a better shopping experience.”
SUPPORTING RESOURCES
- Website: Zebra Technologies
- Facebook: Zebra Technologies
- Twitter: @ZebraTechnologies
About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com/possibilities.
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