Thursday, 2 July 2015

Pepperfry launches a best-in-class “Mobile App”


Bridging the offline and online home shopping experience, India’s leading online Furniture and Home marketplace unveiled its mobile app today. The high definition imagery, simplistic and clutter-free layout of the app will make browsing convenient for shoppers on the move. They can maneuver through the 80,000 plus Pepperfry products with ease. It has been designed assist millions of Android and iOS users to make their decisions in a more informed manner using the enhanced ‘Augmented Reality’ features.

The app has been designed based on extensive consumer insights undertaken by the company. Pepperfry understands that customers often struggle with questions related to product display, e.g. how will an online product will fit inside their homes – both physically and aesthetically. The app addresses these specific consumer needs – they can now zoom into products, drag and place them against their room set-up, or their walls, share images using social media, and engage meaningfully with India’s largest home improvement community for advice and opinions.

The mobile app leverages key hardware features to offer an immersive experience to consumers. The “Augmented Reality” feature gives users the freedom to virtually place the products in their home and share them with their family and friends. They can now visualize the huge variety of options that Pepperfry offers for furniture and décor items, right in their living room. The same feature on the app allows the customer to pick any colour to represent their walls through a unique tool that uses the phone's camera. Giving customers freedom of choice to easily mix and match products with their décor from the comfort of their home.

The app also hosts Pepperfry Designs Gurus community. Through this forum users can initiate discussions through the app by sharing images and queries with Pepperfry’s registered users and interior design experts. The aim of this community is to encourage exchange of home improvement ideas for shoppers who are looking for home-related advice. It is poised to become the largest home improvement community with increasing number of users joining the forum on a daily basis.

Pepperfry customers are evolved internet users who constantly using their smartphones for communicating, surfing, reading, social networking and shopping. The company is simplifying their home shopping requirements by empowering them to shop on the go. It will enable seamless transition from desktop to mobile. They can now share their selection with friends and family through various social media platforms like Twitter, Facebook, WhatsApp etc. directly from the product display page.

Talking about the new introduction Sanjay Netrabile, Chief Technology Officer Pepperfry says, “Pepperfry is committed to providing superior online shopping experiences to customers. Our app boasts industry-first features like augmented reality and an open design platform. It is aimed towards simplifying the furniture and home shopping experiences through innovative product discovery and easy payment options. Additionally, with mobile phones increasingly becoming the preferred medium to shop online, the launch of Pepperfry app will further complement user experiences providing for seamless shopping experiences.”

The launch was accompanied with the announcement of the app only furniture and home sale. It begins on 25th June and will end on 15th July 2015.

The app is currently available for free on Apple, Google, Samsung devices and will be launched on Amazon app stores soon.



Pepperfry is India’s leading Furniture and Home products marketplace, offering customers an unparalleled selection of amazingly priced Home products and a consistently great shopping experience. The Pepperfry managed marketplace helps thousands of entrepreneurs and merchants sell to millions of discerning customers across India and the world.

Sunday, 31 May 2015

DCP-T500W Brother - Multifunctional Inkjet Printer with Easy Refill Tank System


Brother International India Pvt. Ltd has recently launched this uniquely designed low range Multifunctional inkjet Printer to extend product portfolio in Indian market.

This DCP-T500W Multifunctional inkjet Printer supports print/scan and copy functionality i.e it is a multi - functional device. It has 64 MB internal memory and 1-Line display to operate with its functions.

It has following features:-
  • Colour Printing
  • Scanning
  • Copying
  • Networking(Wireless)

Information about Print Function

Information about Copy Function

Information about Scan Function

Paper Handling

It also has Poster printing and copy enhancement facility.
Its input paper tray can handle upto 100 sheets at a time and its paper output is upto 50 sheets. It can use paper of different - different sizes :- A4, A5, A6, Exe, LTR, LGL*, Photo 4X6" (102X152mm), Index Card (127x203mm), Photo-2L (127x178mm), C5 Envelope, Com-10, DL Envelope, Monarch

Supported OS

This printer is supported by many OS like Windows XP, Windows 7, Windows 8, Windows 8.1, Windows Vista, Windows Server 2003, Windows Server 2008, Windows Server 2012.

In Macnitosh, it suppots OS X v10.7.5, 10.8.x, 10.9.x variants.

It is available at only Rs. 9825 /- in Indian market.

It has 12 months Brother Carry-in warranty. 

Information about ink refilling


Ink refilling is  very easy and refilling is easily done in 3 simple steps, thanks to easily accesible ink tank at the front.

Minimise Ink Spillage

Smart design allows for ink refilling at an optimised 45⁰ refilling angle. This minimises ink leakage and takes the hassle out of refilling.

Monday, 4 May 2015

Zebra Technologies’ MC18 Personal Shopper Solution Wins 2015 Red Dot Award for Product Design

Supermarket handheld wins prestigious global design award

NEW DELHI  Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions, today announced the MC18 mobile computer has earned a prestigious Red Dot design award. This award is in recognition of Zebra’s thoughtful customer-centric product design which delivers a more impactful solution to customers. Leveraging deep customer insights, Zebra delivered a retail solution that increases the number of devices available to customers while taking less floor space within their stores. The Zebra design team worked closely with market research teams to build a product that is friendly and approachable, while meeting the needs of a high-traffic supermarket environment.


  • The MC18, a next generation personal shopper solution, allows supermarket customers to easily scan items as they shop to receive discount coupons and suggestions for complementary items and keep a running tally for fast checkout.
  • With fast, dependable barcode capture technology, the MC18 allows shoppers to spend less time in the store and enhances the overall shopping experience.

  • Zebra designers created a new cradle system for the MC18 which increases the device density without reducing its ease of use. The new system design exceeds retailer space-saving requirements found in the market research. 

MC 18 Mobile Computer 


Prof Dr Peter Zec, founder and CEO, Red Dot Design Award

“The Red Dot organization is proud to announce Zebra’s MC18 handheld device as our 2015 winner for Product Design. While most entries showed great innovation in design this year, the MC18 stood out to our judges as a device that meets the needs of both customers and end-users while maintaining classic design principles and overall quality.”

Joe White, vice president, Enterprise Mobile Computing, Zebra Technologies

“We are honored to receive this recognition from the international design community. With a large all-touch display providing a true smartphone-style user experience, the MC18 helps our customers deliver a better shopping experience.”


About Zebra Technologies

Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need  to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit

Friday, 24 April 2015

Review of Brother DCP- 1616NW Multifunctional Laser Printer

  Brother DCP- 1616NW

Brother DCP –1616NW  is a multifunctional laser printer that supports copy, print and scan function. It was launched by Brother International India Pvt. Ltd. in Indian market.

You can compare its price online.

It is a very good printer. With this printer you can print, copy and scan your documents. It has LCD screen for the display. You can take print in many ways like you can connect your laptop or PC through data cable or WLAN or through internet . You can load ink cartridge in this printer very easly.

Its Pros:-

1) It has WLAN and Mobile printing facility at low cost.
2) Easy to operate.
3) Print quality is good.

Its Cons :-

1) It don't have USB 3.0 system
2) only black and white printing is possible.

Overall, it is a good printer.

Thursday, 23 April 2015

Zebra Technologies Raises Momentum in APAC with New Regional Vice President and General Manager

Leading global provider of visibility solutions for improved productivity announces new leadership for APAC

NEW DELHI –  Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions, today announced the appointment of Mr Ryan Goh as the new Vice President and General Manager of Asia Pacific.

Ryan brings with him more than 15 years of regional leadership experience in both Zebra Technologies and Motorola Solutions. This assignment follows 8 successful years of leading the region as Zebra APAC’s Vice President of Sales, where he was instrumental in building a strong sales structure and developing Zebra’s award-winning PartnersFirst programme across Asia Pacific. Ryan succeeds Rod Rodericks who delivered significant contributions to the success of Zebra’s APAC region prior to the acquisition close and also was instrumental in driving the APAC integration efforts. Rod is undertaking projects associated with the recent acquisition before retiring at the end of the year.

This announcement follows Zebra’s successful acquisition of the Motorola Solutions’ Enterprise business last year, which has affirmed the company’s lead in the provision of end-to-end solutions in the Enterprise Asset Intelligence category worldwide—helping businesses to gain real-time visibility into assets, people and transactions.


Anders Gustafsson, Global Chief Executive Officer, Zebra Technologies

“Asia Pacific is a key growth region for Zebra, now more than ever, on the rise of smart cities and a work force that is smarter and more connected. These megatrends present an abundance of opportunities for Zebra and our partners, to help enterprises and governments take advantage of this connected age with Zebra’s solutions that drive improved productivity and enhanced customer experiences. And so, I am delighted to announce the appointment of Ryan to lead Zebra’s rapid expansion across Asia Pacific. I’m confident that under Ryan’s leadership, we will raise Zebra’s performance in APAC to a new level and inspire even closer relationships with our valued partners across the region.”

Ryan Goh, Vice President and General Manager, Zebra Technologies APAC

“Representing about 15% of Zebra’s total sales, APAC remains a key focus towards Zebra’s ambition to becoming a global leader in Enterprise Asset Intelligence. There is also great potential for the growth of IoT solutions in the region with a recent Forrester study affirming that over 85% of APAC firms believe that IoT solutions will be the most strategic technology initiative for their organization in a decade. I have great confidence in our extensive local partnerships as well as the capabilities of my team. We look forward to enabling and empowering enterprises in the region to become as smart and connected as the world we live in.”


About Zebra Technologies

Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need  to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit

Wednesday, 15 April 2015

Aircel launches digital engagement initiatives with Chennai Super Kings

Aircel launches digital engagement initiatives with Chennai Super Kings

Offers chance to meet CSK stars with friends for a group selfie and win ‘Toss with the Captain’

New Delhi, April 5, 2015: As the Indian Premier League (IPL) fever rises yet again to grip the nation, Aircel today announced its digital engagement initiatives for the Chennai Super Kings (CSK) fans in line with its recent ‘Aircel 1+3’ offer especially for the technology savvy youth.  In this eighth edition of the IPL, Aircel, the proud sponsor of the CSK, has extended its ‘Aircel 1+3 offer online and is giving all fans a chance to win two grand prizes- a once-in-a-lifetime opportunity of meeting the CSK stars along with three friends for a group selfie and a golden chance to win ‘Toss with the Captain’.

 Fans can log on to , a comprehensive and ultimate online battleground for all CSK supporters, where they will be guided through two contests- Super Fan and Super Friends. The microsite has been designed and created by Aircel’s digital agency Digitas Lbi.

To win a chance to meet CSK stars with three friends through the Super Friends contest, all social enthusiasts need to upload their crazy pictures, videos or selfies on the microsite and urge their friends to give them maximum votes.

 In the Super Fan contest, meant for all social influencers, the participant needs to create a unique ‘Aircel1plus3’ hashtag (for example ‘#AircelAnuPlus1) and try and popularize it among their friends and followers on social media to stand a chance to win ‘Toss with the Captain’. The participants can also use the tools available on the microsite, such as Poster Creator, to gain more popularity. To make the competition more interesting, the live leaderboard on the microsite will give real time update on how each of them is faring against their competitors. 

Speaking at the occasion, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel said, “Taking cognizance of India’s demographic dividend, Aircel is thrilled to launch its digital engagement initiatives. As a brand, we have always reached out to the youth, our key target segment, in the manner most relevant for them. Aircel has a strong digital engagement strategy and now with our digital offerings for CSK, we want all CSK fans to celebrate cricket at its best and enjoy this sport like never before. The grand prizes- meeting the CSK stars with friends for a group selfie and ‘Toss with the Captain’ are opportunities of a life time and we are confident that by presenting these to our customers, we will add that extra joy in their lives. By extension – we want to make them do a little extra for their friends as well.”

“What good are engagements if they fail to entertain many? So, staying true to the core communication ‘Aircel1+3’ offer, we have created innovative digital activations that will resonate unlimited excitement & entertainment with a wider audience,” said Partho Sinha, National Creative Director, DigitasLbi, India.

Aircel is also offering customers an exciting chance to win 800 match tickets at various locations in India and CSK merchandize through various online (Twitter and Facebook contests) and offline promotions. The recently launched ‘Aircel1plus3’ offer enables all existing pre-paid subscribers who recharge with Rs. 69, Rs. 109 or Rs. 209 get benefits such as full talktime, Aircel minutes and Data usage equivalent to the recharge value. The new campaign TVC also went on air on March 22, 2015.

About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. 
The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell Award 2014 for ‘Innovation in Marketing Campaign’, Data Quest Award 2014 for ‘Excellence in Implementation and Use of Technology for Business Benefits’ and the Brandon Hall Bronze award in the ‘Best Leadership Development Program’ category.  For more information, please log onto our website

#AircelrohitvPlus3 is my hash tag and you can also create your own poster.


Sunday, 15 March 2015

DCP-1616NW Brother - Multifunctional Laser Printer


Brother International India Pvt. Ltd has recently launched this uniquely designed low range Multifunctional Laser Printer to extend product portfolio in Indian market.

This DCP-1616NW Mono Laser Printer supports print/scan and copy functionality i.e it is a multi - functional device. It has Hi - Speed USB 2.0 connectivity with 10Base-T/100Base-TX and IEEE 802.11b/g/n(Infrastructure mode/ Ad-hoc Mode) connectivity. It supports mobile printing. Its control panel is 16 characters long and 2 lines wide and it has 32 MB internal memory and it also has Toner Save Mode means you can save toner by printing docs in toner save mode.

Information about Print Function

Its print speed is upto 20ppm A4 and its print resolution is up to 2400*600 dpi (HQ1200 technology). Its warm up time from sleep mode is < 18 secs.

Information about Copy Function

Its copy speed is upto 20cpm and its copy resolution is of 600*600 dpi. It supports N-in-1 copying i.e. allows the user to compress 2 or 4 pages onto a single A4 sheet.

Information about Scan Function

It enables users to scan documents to email, image, file and sharepoint.

Supported OS

This printer is supported by many OS like Windows XP, Windows 7, Windows 8, Windows 8.1, Windows Vista, Windows Server 2003, Windows Server 2008, Windows Server 2012.

In Macnitosh, it suppots OS X v10.7.5, 10.8.x, 10.9.x variants and in linux, it supports CUPS, LPD/LPRng(x86/x64 environment).


It consumes 50W power in Ready Mode, 390W power in printing mode and 1.0W power in deep sleep mode. Its noise level is 52 dBA.

Its Pros:-

  1. Hassle-free printing technology that prevents paper jam
  2. Affordable genuine toner for high-quality prints
  3. Increase productivity with 20 ppm print speed
  4. Easy to use 2-in-1 ID copy function
  5. Increase convenience with the ADF(Automatic Document Feeder)
  6. supports multiple paper size.

Its Cons:-
  1. It does not support USB 3.0.
You can find its more details on flipkart.